Activistic website.

Activistic was an Australian-based startup developing various donation apps in the US and UK. At a critical phase of engagement, after outgrowing their initial template-based site, they approached Pugh Morgan to develop a bespoke website.

As a parent company, their target audience was not primarily consumer-facing but was instead potential new charity partners and investors. Both of these groups needed to clearly understand the offering and the unique approach Activistic was taking in regard to partnering with charities.

As the Senior UX and UI Designer at Pugh Morgan in 2016, I was responsible for managing the entire process, from planning through to delivery of the project, working in conjunction with a copywriter, developer, art director and client services.

The existing Activistic site had a very high bounce rate and low session duration. It became clear early on that the existing site was not effectively engaging users.

Not only did Pugh Morgan need to rework the Activistic brand, engage with the client and content writers, we had six weeks to launch the new site.

The final site clearly articulated Activistic's unique value proposition, with a clean, simple UI and elegant design.

At the same time significantly reducing bounce rate and time on site. Ultimately exceeding both client and investor expectations. This helped secure stronger charity partnerships through better returns on outreach and targetted marketing.